The basis of our business philosophy
The quality of our products and services is without doubt our big competitive advantage. The strength which the brand has built up over these 35 years has resulted from an unceasing quest for quality. In the past, quality was proven by the customers’ acceptance of the product. Today, international certificates and rigorous processes place Macedo branded products on a differentiated international quality baseline.
The implementation of the Total Quality Program was the first step in this search for quality. Years later, this program was to be fundamental in obtaining the ISO 9001 and HACCP certificates. These certificates were obtained with special merit: Our São José Unit was the first Latin American poultry processing plant to receive both certificates together. These certificates guarantee that our products are in accordance with the most stringent quality controls in the world. When it comes to quality, nothing is too much for us.
Our quality is not associated only with the product. The objective of the whole Integrated Management system is quality. For this reason, we seek to implement a methodology to identify the market requirements for new products and services. This method makes the production and distribution chain more flexible and able to attend and surpass the demands of different market segments. High value-added products and services are the result of this work, which guarantees in a dynamic an efficient way, the competitive advantage we have in the market.
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International Certificates
HACCP - Hazard Analysis and Critical Control Points
This Certificate was developed by NASA in order to guarantee the good quality of the food given to and consumed by the astronauts. We use the same technology in its production in order to guarantee the same quality for its customers.
ISO 9001 - International Organization for Standardization
This certificate ensures that our company follows the international standards and quality levels.
European Union:
The European Union Auditors visits our plant to check all the processes and products every six months. The EU is one of the most quality demanding markets worldwide. |
